Tag› hotels

Sustainability in Travel 2021: Environmental Impact of Hotel and Airline Loyalty Programs

Sustainability in Travel 2021: Environmental Impact of Hotel and Airline Loyalty Programs

July 2021

Travel loyalty programs really are frequency programs. As frequency is directly linked to emissions in travel, how can travel companies find environmentally friendly ways to reward its most valuable customers?

The Hotel Industry and COVID-19: Lessons From 9/11 and SARS

The Hotel Industry and COVID-19: Lessons From 9/11 and SARS

April 2020

With no way of knowing how long this crisis will last or what recovery will look like, we look back at two past crises to see how the industry reacted then, and what lessons can be learned. Many, as it turns out.

Skift Global Travel Economy Outlook 2020

Skift Global Travel Economy Outlook 2020

December 2019

We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.

Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders

Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders

October 2019

Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.

U.S. Accommodation Sector: Skift Research Estimates 2019

U.S. Accommodation Sector: Skift Research Estimates 2019

May 2019

As one of the largest travel sectors, accommodations will continue to grow as travel becomes an even more integral part of consumer lifestyles. Yet it remains to be seen if the disruption from alternative accommodations will fundamentally shake up the entire sector.

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

April 2019

The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values have changed or stayed the same over time, and how they vary based on income level, age, and whether or not they have children.

A Deep Dive Into IHG 2019: Leading in Tech Innovation and Staying Nimble

A Deep Dive Into IHG 2019: Leading in Tech Innovation and Staying Nimble

March 2019

While other hotel brand companies are focused on merger integrations and becoming asset-light, InterContinental Hotels (IHG) is emerging as a leader in hospitality tech innovation and developing itself into a nimbler, more diversified company. The company's key areas of focus are making it a smarter, better hotel company that is well-positioned no matter what the future looks like.

U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences

U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences

March 2019

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

Skift Research Interviews: How Hotels Can Play a Role in Food Tourism

Skift Research Interviews: How Hotels Can Play a Role in Food Tourism

February 2019

Hotels are often discounted as serious players in the food tourism space. The food and beverage executives from Marriott International and Jumeirah Group would beg to differ.

The New Era of Food Tourism: Trends and Best Practices for Stakeholders

The New Era of Food Tourism: Trends and Best Practices for Stakeholders

February 2019

Food tourism is one trend that we don’t see ever going away, but it will never stop evolving. Destinations and other stakeholders need to understand what it means today in order to reap the benefits food tourists can bring.

Skift Global Travel Economy Outlook 2019

Skift Global Travel Economy Outlook 2019

December 2018

As we wrap up 2018, our latest Skift Research report dives into what went well this year and what we can expect heading into 2019. Looking ahead, we expect another strong year of economic growth, with a few different puts and takes, which should translate well for the travel industry.

A Deep Dive Into AccorHotels 2018: Measuring Success From Asset-Light to Acquisitions

A Deep Dive Into AccorHotels 2018: Measuring Success From Asset-Light to Acquisitions

November 2018

After selling a majority stake in its owned and leased hotel business, AccorHotels is now a lean, mean, acquisition machine. We break down what going asset-light means for AccorHotels and offer ways to measure the success of its M&A strategy, as the company continues on its journey to becoming an all-in-one travel experience platform.