Report Overview

The ‘U.S. Travel Trends’ series offers a recurring analysis of key trends in the American travel industry, covering both ongoing trends and a special topic each quarter. The Q1 2024 report focuses on ‘Day Tours and Experiences,’ highlighting the increasing popularity of day tours among travelers seeking unique and memorable experiences. The report covers day tours alongside broader travel trends, making it essential for industry stakeholders.

The Day Tours and Experiences section of the report reveals intriguing trends and preferences among travelers in Q1 2024. Nearly half of travelers indulged in day tours, with younger age groups leading in participation. Exploring attractions and seeking diverse, immersive experiences are key motives for taking day tours, indicating a strong interest in engaging options.

The Regular Insights section notes an uptick in travel activity from Q4 2023 to Q1 2024, with more travelers opting for multiple trips. The data suggests a potential revival in business travel, though it has not yet reached pre-pandemic levels. The section also discusses trends in accommodation, transportation, expense and pricing, sustainability, and consumer sentiment, providing a comprehensive overview of the latest trends in the American travel industry.

What You'll Learn From This Report

  • Featured Insights on Day Tours and Experiences
  • U.S. Travel Highlights
  • Booking Trends
  • In-Destination Trends
  • Travel Expense and Pricing
  • Sustainability in Travel
  • Consumer Sentiment