Report Overview

Hilton and Marriott are two titans in the hotel industry which are often compared against each other. Both hotel chains are eponymous of their founders, Conrad Hilton and J. Willard Marriott respectively, with a history dating back to the 1920s. They are the two largest hotel chains in the U.S. and are increasingly expanding their global presence, particularly in Asia. They both operate an array of hotel brands under their respective company wide umbrellas, largely focused in the upper upscale to upper midscale segments, though they are now both expanding into the more budget friendly midscale and economy space. Both companies started off as owning hotels, before moving to the asset-light model in the 2010s, franchising and managing hotels under their respective hotel brands.

Both companies have respected management teams, with Hilton led by Chris Nassetta who became CEO in 2007 after Hilton was acquired by Blackstone, and Marriott led by Anthony Capuano who became CEO in 2021, succeeding Arne Sorenson who was CEO from 2012 until his death in 2021 and the first not from the Marriott family.

In this report, we provide a concise 20 chart factbook comparing the key financial metrics and performance indicators of the two companies, such as segment mix by geography and chain scale, unit growth and pipeline, RevPAR, EBITDA margins and valuation. Though the companies are similar in many ways, there are differences in their mix and revenue streams which have defined their respective stock price performances through Covid and into 2023.

What You'll Learn From This Report

  • A comparison of the key performance indicators of Marriott and Hilton, such as RevPAR, unit growth and EBITDA margin
  • Marriott and Hilton's current segment mix versus future pipeline to show the long term growth strategies at each company
  • Stock price performance and valuation of each company