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All Research

Skift Research products provide deep analysis, data and expert opinion on the companies and trends now shaping the future of travel.

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There is room for optimism heading into 2018 for the global travel industry with numerous indicators pointing to a solid year of macroeconomic growth.


Aviation
Business Travel
Destinations
Hospitality

There is room for optimism heading into 2018 for the global travel industry. Emerging and developing markets are showing healthy signs of growth, and global consumer and business confidence is high. Policy uncertainty and geopolitical tensions can’t be ignored, but outside of any major shock, we expect travel to benefit from a solid year of macroeconomic growth in 2018.


If you're reading this, then you already know that blockchain is the disruptive technology behind bitcoin, with applications reaching beyond banking and finance. You also know that Blockchain has various potential applications in travel. Online distribution is a unique case and a potential fit, due to the decentralized nature of blockchain platforms. But its success will ultimately depend on proactive adoption and willingness to break away from traditional digital frameworks and configurations. Our channel checks suggest that their is in fact a case for the technology. However, proponents will need to move fast to create compelling use cases that can deliver attractive cost savings, and/or better customer experience than what's currently out there.


With more hotel booking options becoming available to travelers, hotel brands must consider their distribution approach and direct booking strategies.


Distribution
Hospitality
Mobile

A data dive into the state of hotel distribution, with a focus on direct booking, examines how branded and independent hotels differ with regards to their practices and preferences when it comes to distribution.


Distribution
Hospitality
Mobile
Online Travel
Travel Tech

As China's domestic and outbound travel markets continue to grow and Chinese travelers increasingly book online, Ctrip and the travel industry as whole are poised for growth. Download this Skift Data Sheet for a glimpse at the Chinese travel market, including a look at Ctrip's financials.


As China's travel market continues to grow and Chinese travelers are increasingly booking online, Ctrip and the country's travel industry are poised for high growth.


The data collected from our second annual Experiential Traveler Survey presents a deep dive into the mindset of the modern traveler. We dig into their values, attitudes, travel behavior, and more.


Business Travel
Destinations
Millennials
Online Travel

Emerging markets are taking over outbound travel. Economic growth is increasing living standards across the world and outbound travel is growing along. International Travel Expenditure is now shifting from a handful of countries who have historically made up most of the outbound travel to emerging markets.


Distribution
Hospitality
Online Travel
Travel Tech

Priceline dominates the online travel industry. It quietly goes about its business and continuously puts up strong results year after year, turning a once-beleaguered near-dot-com-bust into one of the most successful technology companies in the world.


Business Travel
Hospitality
Mobile
Travel Tech

The meetings and events sector is evolving at a rapid pace. Pioneering events like South by Southwest and C2 are raising event attendees' expectations, putting pressure on organizers to design more engaging experiences at events of all shapes and sizes. Meanwhile, new types of event technology like artificial intelligence and personalization tools offer new opportunities (and challenges) for meeting planners. This report investigates the state of today's conference and event sector, and examines how organizers should look to evolve their own event strategies in response in the years ahead.


Hospitality
Millennials
Online Travel

A data dive into the habits of the U.S. High-Income Traveler. What do they value and what expectations do they have from their travels?