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All Research

Skift Research products provide deep analysis, data and expert opinion on the companies and trends now shaping the future of travel.

Subscribe for full access to our most recent Research Reports, Data Sheets, and Analyst Sessions for actionable insights on your competitive positioning.

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Business Travel
Destinations
Millennials
Online Travel

Emerging markets are taking over outbound travel. Economic growth is increasing living standards across the world and outbound travel is growing along. International Travel Expenditure is now shifting from a handful of countries who have historically made up most of the outbound travel to emerging markets.


Distribution
Hospitality
Online Travel
Travel Tech

Priceline dominates the online travel industry. It quietly goes about its business and continuously puts up strong results year after year, turning a once-beleaguered near-dot-com-bust into one of the most successful technology companies in the world.


Business Travel
Hospitality
Mobile
Travel Tech

The meetings and events sector is evolving at a rapid pace. Pioneering events like South by Southwest and C2 are raising event attendees' expectations, putting pressure on organizers to design more engaging experiences at events of all shapes and sizes. Meanwhile, new types of event technology like artificial intelligence and personalization tools offer new opportunities (and challenges) for meeting planners. This report investigates the state of today's conference and event sector, and examines how organizers should look to evolve their own event strategies in response in the years ahead.


Hospitality
Millennials
Online Travel

A data dive into the habits of the U.S. High-Income Traveler. What do they value and what expectations do they have from their travels?


Destinations
Distribution
Hospitality
Online Travel
Travel Tech

As the Chinese economy has grown and opened up to the West, both domestic leisure and outbound travel have ramped significantly. At the same time, the country is still in the early stages of moving bookings from offline to online. A growing travel market and increased adoption of online bookings is a potent recipe for growth at Ctrip and the industry as a whole.


Distribution
Hospitality
Online Travel
Travel Tech

The leather wallet is facing increasing competition from digital alternatives. In this report we explore the types of innovations shifting the payments ecosystem and identify how early adopters have been able to leverage new payment systems to drastically cut operating costs while giving consumers a better payment experience.


This analyst call discusses the current state of destination marketing, with a particular focus on current and developing content marketing, digital advertising and data analytics strategies.


Distribution
Hospitality
Online Travel
Travel Tech

TripAdvisor's bold platform-driven approach to online travel tells us a lot about where the market is headed.


For today's hospitality brands, loyalty programs are as much about repeat customers as they are about controlling distribution costs. Often times that means strategy at the property level, rather then at the brand level.


Distribution
Hospitality
Online Travel

This report analyzes the state of hotel distribution with a focus on direct booking. Rather than taking the view that it’s a booking war, we believe the landscape is far more nuanced where hotels need to take a holistic approach with their distribution channels. Readers will gain insight from our interviews with over 20 executives across the hotel and online travel ecosystem along with the results from our survey of 370 hotels around the world, which was powered by Skift and Trivago.


A data dive into the state of Destination Marketing reveals the differences between local and national DMOs and what steps they are taking to adapt to a digital content driven world.


Destinations
Digital Marketing
Hospitality
Social Media

This report looks deep into the current state of destination marketing, with a particular focus on current and developing content marketing, digital advertising and data analytics strategies. Skift Research Annual Subscribers also gain access to our 2017 Digital Destinations Survey full results. We collected over 300 responses from destination marketing organizations worldwide to assess budget, spend on marketing, reported return on investment on advertising platforms, and other metrics. The data sheet is a downloadable Excel file a full breakout of results from this 35 question survey (Annual Subscribers only).