Skift Research Blog

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Take our marketing operations benchmark survey and get inspired on what to improve.

Join us as we count down the most popular Skift Research Reports of 2018.

Meet the team that powers Skift Research. They produce 20+ new research reports each year with data and insights that every travel industry CMO, CTO, or digital marketer can leverage in their organization.

Summer’s not over yet. Neither is your chance to save on a subscription to Skift Research.

As your organization plans for 2019, use Skift Research as your shortcut to the market.

Skift Council is a prestigious group of fellow experts making and shaping larger trends. Want to be a part of the action? Join today.

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One of the biggest friction points between hotels and their distribution partners is access to customer data. 58% of independents said they were happy with the amount of data they get from their OTA partners. The chains were less happy. Over half said they were dissatisfied with their data sharing arrangement.

We continue to evolve and improve our product with the busy travel industry executive in mind. We’re digging deeper than ever before with more analyst perspective, and more data to support our forward-looking insights and conclusions. 2018 will be the year of the subscriber.

We recognize that travel brands have unique challenges when it comes to digital marketing and customer engagement. Help us understand the challenges you are facing in the rapidly changing digital world.

Do you work for a startup or are you super knowledgable about the travel startup ecosystem? Then help us understand the challenges and opportunities you’re facing today.

With the Skift Research team busy working on upcoming research, data and insights we recap our hottest reports so far this year. Make sure to check out our most popular and must-have reports of the first half of 2017!