Tag› skift research

Sustainability in Travel 2021: Environmental Impact of Hotel and Airline Loyalty Programs

Sustainability in Travel 2021: Environmental Impact of Hotel and Airline Loyalty Programs

July 2021

Travel loyalty programs really are frequency programs. As frequency is directly linked to emissions in travel, how can travel companies find environmentally friendly ways to reward its most valuable customers?

Sustainability in Travel 2021: Quantifying Tourism Emissions for Destinations

Sustainability in Travel 2021: Quantifying Tourism Emissions for Destinations

June 2021

Tourism is often assumed to be a ‘low Impact and non-consumptive development option,’ primarily because to date greenhouse gas emissions from tourism at a destination level are largely unaccounted for. Destinations have started taking sustainability seriously with growing media pressure and traveler awareness, but have a long way to go to make significant reductions in emissions long-term.

Digital Advertising in Travel 2021

Digital Advertising in Travel 2021

June 2021

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

U.S. Travel Tracker: May 2021 Highlights

U.S. Travel Tracker: May 2021 Highlights

June 2021

In May, 42.% of Americans traveled, 2 percentage points higher than February 2020, before the pandemic hit. The U.S. summer vacation was off to a very promising start.

Sustainability in Travel 2021: Environmental Performance of the Six Largest Airlines

Sustainability in Travel 2021: Environmental Performance of the Six Largest Airlines

April 2021

Pressure is growing on airlines to reduce their carbon emissions. But how to do that when you burn through gallons of jet fuel? Our analysis found that airlines have made good progress in becoming more fuel efficient, but have a long way to go to make significant reductions in emissions long-term.

U.S. Travel Tracker: March 2021 Highlights

U.S. Travel Tracker: March 2021 Highlights

April 2021

The U.S. travel rate jumped to 35.3% in March, marking the biggest two-month increase since travel hit rock bottom in April 2020. With over half of American adults already vaccinated, the summer vacation peak is looking very promising for the travel industry.

Pandemic Travel: 2020 U.S. Traveler Deep Dive

Pandemic Travel: 2020 U.S. Traveler Deep Dive

March 2021

Who traveled during the pandemic year? How did they book travel? Where did they stay? How did they get to their destinations? We answer these questions about U.S. travelers by analyzing our aggregated monthly travel tracker survey of 10,000 Americans.

U.S. Travel Tracker January 2021: Hope Amid Continued Hiatus

U.S. Travel Tracker January 2021: Hope Amid Continued Hiatus

February 2021

U.S. travel rate dipped to 21% in January, marking the second worst month since the pandemic started. But Americans are hopeful for a better 2021 ahead and travel companies need to be prepared.

EU Traveler Profile and Key Statistics: The Impact of COVID-19

EU Traveler Profile and Key Statistics: The Impact of COVID-19

January 2021

The coronavirus has hit Europe hard, but the region will continue to receive accolades as the largest destination and largest source market for many years to come. Let's brush up on our understanding of European travelers, and see how COVID-19 has impacted their travel patterns.

U.S. Travel Tracker December 2020: Further Slip

U.S. Travel Tracker December 2020: Further Slip

January 2021

The dark winter for the U.S. travel industry continued in December. Travel rate dipped to 28%, only three percentage points higher than March. However, the promise of wider-spread vaccinations and a new President seems to give the Americans confidence to travel again in 2021.

Skift Research Global Travel Outlook 2021

Skift Research Global Travel Outlook 2021

December 2020

Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that it believes are in store for the travel industry as it begins the long uphill climb to recovery next year.

U.S. Travel Tracker November 2020: Travel’s Dark Winter

U.S. Travel Tracker November 2020: Travel’s Dark Winter

December 2020

In November, 32% of Americans traveled, wiping out all the slow gains since May. With raging new COVID cases across the country, this bleak travel number might actually be too high to help control the virus spread.