Articles tagged “skift research”

Luxury travel is evolving to encompass multiple experiential aspects of travel. In order to best capitalize on high demand and supply gaps, luxury hotels can differentiate themselves by broadening their offerings and embracing lucrative emerging experiential trends.

The evolution of the low-cost business model is creating new travel markets, unlocking new customer segments and significantly expanding options for leisure travelers around the globe.

In 2024, MakeMyTrip saw double-digit revenue growth, rapid profit margin expansion, and share price growth outperforming all other major OTAs. This 40-chart factbook delves into MakeMyTrip's financials to better understand its growth trajectory in a burgeoning Indian travel market.

2024 has been a pivotal year for the global travel industry, with strong growth and evolving trends. The Travel Health Index indicates a 9% year-on-year increase in global travel performance as of November 2024.

This quarter, it seems like cautious optimism defines U.S. travel, with growing financial confidence balanced against rising costs and adjusted spending behaviors.

The push for sustainable aviation fuel (SAF) adoption is an unparalleled challenge for the aviation industry. While some interventions can help to overcome these hurdles, many uncertainties remain. The industry and regulators must be realistic and not rely on SAF as a panacea for decarbonization.

By 2030, direct digital bookings will dominate hotel distribution, generating over $400 billion of hotel gross bookings — overtaking the online travel agencies which are expected to bring in a smaller $333 billion of hotel bookings.

Wellness tourism is on the rise as travelers increasingly prioritize mental and physical well-being. By focusing on personalized experiences, sustainable practices, and innovative wellness offerings, businesses across the travel value chain, from hotels to investors, can capitalize on this lucrative opportunity.

Full-service airlines have invested heavily in premium cabins, which has paid dividends, especially in the post-pandemic era. But how sustainable are they? Can low-cost carriers that are pivoting towards premium disrupt this stream?

Regenerative tourism represents an opportunity for the industry to respond to clear market demand and develop new approaches to sustainability and innovative business models. But it suffers from a lack of defined methodologies and demonstrable impact.

Women are reshaping travel as key decision-makers, prioritizing meaningful, independent experiences.

Direct bookings are surging, reshaping competition and requiring both OTAs and suppliers to precisely target and understand traveler preferences.