Articles tagged “skift research”

The tours, activities & experiences market is a lucrative and underexplored opportunity in the travel industry. Its high fragmentation, influx of small suppliers, and rapid shift from offline to online makes it a goldmine for online intermediaries to gain market share from traditional offline players.

Travel is back! While 2022 was all about bumper performances in some countries and sectors, and lagging performances in others, we can truly say that 2023 is the year that travel fully recovered. But we do need to be clear-eyed about persisting and upcoming challenges. This report hands you everything you need to know in one 250+ slide deck.

Travel landscape undergoes reversal as solo trips decline, blended travel dips, urban travel rebounds, and work shifts to hybrid models, reflecting changing preferences.

Digital marketing and advertising tools, if utilized effectively can help hotels increase direct bookings, draw in new customers, and improve the overall content strategy. This tech category has the potential to generate $3 billion in annual revenues and is embedded in the industry's future.

Marriott and Hilton are the two largest and most well known asset-light hotel chains in the U.S. Both companies' stock prices and valuations soared in 2020/21, with Hilton outperforming Marriott. However as any SEC rule book will tell you - past performance isn't indicative of future results. This handy 20 chart factbook provides investors the key comparisons on the two companies in order to make investment decisions into 2023.

Hopper is the new kid on the block. Except it's not. Founded in 2007, it spent a decade building a huge database of flight information before selling its first flight booking in 2016. The time it spent on its cutting edge price prediction capabilities have paid dividends, leading to the launch of a suite of fintech products which have been fundamental in Hopper's disruption of the legacy OTAs.

Despite rising prices and economic uncertainty, many U.S. travelers seem to be ring-fencing their travel budgets from spending cuts.

The abundance of hotel booking channels calls for a tech-enabled distribution strategy. Central Reservation Systems help manage rates and availability across multiple booking channels and have the potential to become a $1.3 billion tech category.

Business travel spending is unlikely to reach 2019 levels in the near future as corporations are implementing stringent travel policies and the availability of video conferencing options is expected to displace a share of business traffic.

With a growing share of hotel bookings made online, many hoteliers are reliant on third-party travel websites for booking volumes, and global visibility. Booking engines, website builders, and direct-booking tools can help these hotels find a better balance between first- and third-party bookings.

We've covered the environmental performance of hotel companies before, but that research was due an update. Much has happened in the world, and - probably unrelated - hotel companies have become better at setting emission reduction targets and reporting of current performance. Let's continue that trend.

A potential recession is on the horizon in the U.S., but we expect hotel performance to stay resilient in the face of economic uncertainty, buoyed by continued strength in the luxury segment - unlike what has been seen in prior downturns.