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Hotel Distribution 2020 Part I: The Channel Mix

Hotel Distribution 2020 Part I: The Channel Mix

November 2020

The hotel distribution landscape is complex, with hotel rooms being sold and promoted through many different channels. COVID-19 has certainly impacted how and where hotel rooms are being distributed, but it is unlikely that this disruption will be sustained long term. That's not to say that disruption isn't coming, though.

The State of the Hotel Tech Stack 2018

The State of the Hotel Tech Stack 2018

June 2018

In today’s environment, hoteliers can no longer sit idly by, complacent with the tech systems and hardware that they have been using for decades. Those that focus on tech in terms of the overall customer journey will not only delight guests, but also outpace competitors in sales and ROI.

A Deep Dive Into the Google Travel Ecosystem 2018

A Deep Dive Into the Google Travel Ecosystem 2018

December 2017

Believe it or not, these are still early days for Google in travel. Without question, the company will continue to grow its multi-billion dollar advertising business by securing stronger direct relationships with both the supplier and the traveler.

A Deep Dive Into Priceline’s Competitive Position in Travel 2017

A Deep Dive Into Priceline’s Competitive Position in Travel 2017

September 2017

Priceline dominates the online travel industry. It quietly goes about its business and continuously puts up strong results year after year, turning a once-beleaguered near-dot-com-bust into one of the most successful technology companies in the world.

A Deep Dive Into TripAdvisor’s Competitive Position In Travel 2017

A Deep Dive Into TripAdvisor’s Competitive Position In Travel 2017

June 2017

TripAdvisor's bold platform-driven approach to online travel tells us a lot about where the market is headed.

2017 Outlook on Hotel Direct Booking

2017 Outlook on Hotel Direct Booking

May 2017

This report analyzes the state of hotel distribution with a focus on direct booking. Rather than taking the view that it’s a booking war, we believe the landscape is far more nuanced where hotels need to take a holistic approach with their distribution channels. Readers will gain insight from our interviews with over 20 executives across the hotel and online travel ecosystem along with the results from our survey of 370 hotels around the world, which was powered by Skift and Trivago.

2017 Outlook on Metasearch in Travel

2017 Outlook on Metasearch in Travel

November 2016

The mechanics of metasearch technology and how travel brands use it to effectively bring attractive products to market are extremely complex. While many have tried, very few are now doing it in a meaningful way that produces attractive scale and profits. Those that succeed long term will ultimately need the right mix of technology, connectivity, user experience, market strategy, and budget. This definitive report outlines the competitive landscape along all five of these essential benchmarks.

The 2016 Deep Dive Into Expedia’s Competitive Position In Travel

The 2016 Deep Dive Into Expedia’s Competitive Position In Travel

October 2016

Expedia has a lot going for it in the short to mid term but shifts in technology and consumer tastes have disrupted the travel space before, and will do so again. Dara and team will need to stay vigilant in addressing numerous vulnerabilities, especially as they go up against the big platforms including Google, Facebook, Amazon and others.

Digital Payments in Travel 2016

Digital Payments in Travel 2016

July 2016

The global digital payments ecosystem is undergoing a rapid and monumental shift; smart travel brands should stay on top of the shifts in how we pay for goods and services. Peer-to-peer payment platforms, digital wallets, and cryptocurrencies may have been a thing of science fiction just years ago. Yet, many of the data points now clearly suggest otherwise.

A Deep Dive Into TripAdvisor’s Competitive Position In Travel 2016

A Deep Dive Into TripAdvisor’s Competitive Position In Travel 2016

May 2016

TripAdvisor has managed to insert itself into just about every segment of travel. Like an octopus, its tentacles reach wide from accommodations to restaurant reviews.

Deep Dive Into Google’s Travel Ambitions

Deep Dive Into Google’s Travel Ambitions

November 2015

Weighing in at three times the size of our standard reports, this expanded trends report offers exclusive insight into new Google travel products launched on November 19, 2015, as well as exclusive interviews conducted at Google's headquarters in Mountain View, California this fall. In addition, it includes industry analyst notes that are otherwise only available to clients and banks.

The State of Mobile Booking 2016

The State of Mobile Booking 2016

November 2015

An in-depth look at the trends that are driving booking via smartphones and tablets, the challenges holding the market back, and strategies for businesses in the travel and hospitality industries.