Distribution

Online Travel

The State of Online Travel Agencies 2018 Part II: Supply

Many online travel agencies are no longer specialists in one product, instead aiming to become one-stop shops. The platform that a booking site can offer is a key part of its competitive moat and the contours of supply at Booking Holding and Expedia vary widely from each other.

August 2018

Distribution

The State of Online Travel Agencies 2018 Part I: Advertising

Online travel agencies remain essential to the travel industry as consolidators of and clearinghouses for advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but challenges are growing by the day.

June 2018

A Deep Dive Into the Google Travel Ecosystem 2018

Believe it or not, these are still early days for Google in travel. Without question, the company will continue to grow its multi-billion dollar advertising business by securing stronger direct relationships with both the supplier and the traveler.

December 2017

The Future of Blockchain in Travel Distribution 2018

If you're reading this, then you already know that blockchain is the disruptive technology behind bitcoin, with applications reaching beyond banking and finance. You also know that Blockchain has various potential applications in travel. Online distribution is a unique case and a potential fit, due to the decentralized nature of blockchain platforms. But its success will ultimately depend on proactive adoption and willingness to break away from traditional digital frameworks and configurations. Our channel checks suggest that their is in fact a case for the technology. However, proponents will need to move fast to create compelling use cases that can deliver attractive cost savings, and/or better customer experience than what's currently out there.

November 2017

Distribution

Data Sheet: Outlook On Hotel Direct Booking 2017

A data dive into the state of hotel distribution, with a focus on direct booking, examines how branded and independent hotels differ with regards to their practices and preferences when it comes to distribution.

November 2017

Online Travel

Data Sheet: Ctrip and the China Online Travel Market

As China's domestic and outbound travel markets continue to grow and Chinese travelers increasingly book online, Ctrip and the travel industry as whole are poised for growth. Download this Skift Data Sheet for a glimpse at the Chinese travel market, including a look at Ctrip's financials.

November 2017

Technology

A Deep Dive Into Priceline’s Competitive Position in Travel 2017

Priceline dominates the online travel industry. It quietly goes about its business and continuously puts up strong results year after year, turning a once-beleaguered near-dot-com-bust into one of the most successful technology companies in the world.

September 2017

Online Travel

A Deep Dive Into Ctrip and the China Online Travel Market 2017

As the Chinese economy has grown and opened up to the West, both domestic leisure and outbound travel have ramped significantly. At the same time, the country is still in the early stages of moving bookings from offline to online. A growing travel market and increased adoption of online bookings is a potent recipe for growth at Ctrip and the industry as a whole.

July 2017

Online Travel

The State of Consumer Payments in Travel 2017

The leather wallet is facing increasing competition from digital alternatives. In this report we explore the types of innovations shifting the payments ecosystem and identify how early adopters have been able to leverage new payment systems to drastically cut operating costs while giving consumers a better payment experience.

June 2017

Online Travel

A Deep Dive Into TripAdvisor’s Competitive Position In Travel 2017

TripAdvisor's bold platform-driven approach to online travel tells us a lot about where the market is headed.

June 2017

Distribution

2017 Outlook on Hotel Direct Booking

This report analyzes the state of hotel distribution with a focus on direct booking. Rather than taking the view that it’s a booking war, we believe the landscape is far more nuanced where hotels need to take a holistic approach with their distribution channels. Readers will gain insight from our interviews with over 20 executives across the hotel and online travel ecosystem along with the results from our survey of 370 hotels around the world, which was powered by Skift and Trivago.

May 2017

The State of the Global Vacation Rental Market 2017

Airbnb popularized a new type of rental product - i.e. the primary-residence urban rental, but now professionally managed properties are coming online with fury. Looking forward ten years, the landscape will likely look quite different. Consolidation is in the air; vacation rentals have gone mainstream with the consumer but inventory remains fragmented. Property managers, marketplaces, SaaS platforms and a host of other add-on services are evolving their strategies to capture greater scale and efficiencies.

February 2017