Data Sheet: Outlook On Hotel Direct Booking 2017

Skift Research Take

A data dive into the state of hotel distribution, with a focus on direct booking, examines how branded and independent hotels differ with regards to their practices and preferences when it comes to distribution.


This downloadable Skift Data Sheet features results from Skift's 2017 Outlook On Hotel Direct Booking Survey, which collected 370 responses from branded and independent hotels worldwide. This data sheet presents highlights from the results of the survey, comparing branded hotels to independent hotels.

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