Skift Travel Company Tracker: July 2021
Data last updated 08/03/2021 9:29 PM
The Skift Travel Company Tracker (formerly known as the Skift Health Score) is a comprehensive ranking of the most important businesses in travel. It is a proprietary score from 0–100 assigned by analyzing and aggregating 23 different public metrics that collectively track the long-term strength of publicly traded travel businesses. We built scores for one hundred companies across online travel and distribution, hospitality, airlines, and cruise lines.
The Company Tracker combines three underlying sub-scores, each designed to measure a specific component of the business. The sub-scores are Survivability, how prepared the company is to weather the current COVID-19 crisis; Current Performance, how the company is operating at present; and Future Prospects, how well-positioned the company is to return to growth in a post-coronavirus world.
The Skift Travel Company Tracker is a relative measure that compares travel companies to their peers within the industry. A high score indicates a best-in-class travel business, even though that business may still be struggling with the broad-based challenges that all travel companies face today.