This report introduces the Skift Health Score, a proprietary metric that assesses the strengths of public travel companies. Our current version includes scores for 100 travel companies across hospitality, airline, cruise, and online travel and distribution sectors.
A company’s final health score is derived from analyzing and combining three underlying company sub-scores, each formulated to measure a specific component of the business. The sub-scores are:
- Survivability: how prepared the company is to weather the current COVID-19 crisis.
- Current Performance: how the company is operating at present.
- Future Prospects: how well-positioned the company is to return to growth in a post-coronavirus world.