Research tagged “tourism”

Online Travel

A Deep Dive Into Ctrip and the China Online Travel Market 2017

As the Chinese economy has grown and opened up to the West, both domestic leisure and outbound travel have ramped significantly. At the same time, the country is still in the early stages of moving bookings from offline to online. A growing travel market and increased adoption of online bookings is a potent recipe for growth at Ctrip and the industry as a whole.

July 2017

Marketing and Media

The State of Destination Marketing 2017

This report looks deep into the current state of destination marketing, with a particular focus on current and developing content marketing, digital advertising and data analytics strategies. Skift Research Annual Subscribers also gain access to our 2017 Digital Destinations Survey full results. We collected over 300 responses from destination marketing organizations worldwide to assess budget, spend on marketing, reported return on investment on advertising platforms, and other metrics. The data sheet is a downloadable Excel file a full breakout of results from this 35 question survey (Annual Subscribers only).

April 2017

Food Tourism Strategies to Drive Destination Spending

Destination marketers face a new imperative to refine and align their culinary experience branding and marketing strategies to connect with today’s digitally savvy traveler. Even non-traditional tourist destinations must commit to smarter branding and marketing strategy, in order to capture sustained tourism in-flows. Here, stakeholders must work together to hone their content strategies and build local networks to bring out the best of what destinations can offer.

May 2016