Research tagged “tourism”

Global Travel Economics 2019-2029

As many as four out of the next five new outbound travelers in the next decade could come from the emerging world. Are you prepared for the center of gravity in travel to shift?

June 2019

Natural Language Processing: Media Sentiment as an Indicator of Overtourism

Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.

April 2019

Skift Research Interviews: How Hotels Can Play a Role in Food Tourism

Hotels are often discounted as serious players in the food tourism space. The food and beverage executives from Marriott International and Jumeirah Group would beg to differ.

February 2019

Destinations

The New Era of Food Tourism: Trends and Best Practices for Stakeholders

Food tourism is one trend that we don’t see ever going away, but it will never stop evolving. Destinations and other stakeholders need to understand what it means today in order to reap the benefits food tourists can bring.

February 2019

Destinations

Skift Global Travel Economy Outlook 2019

As we wrap up 2018, our latest Skift Research report dives into what went well this year and what we can expect heading into 2019. Looking ahead, we expect another strong year of economic growth, with a few different puts and takes, which should translate well for the travel industry.

December 2018

Destinations

U.S. Repeat Visitation Survey 2018

Creating customer loyalty can be a challenge for brands in the travel industry, and this is especially true for destinations. The results of our U.S. Repeat Visitation Survey help decode visitors who choose to return to destinations.

December 2018

Online Travel

The State of India Outbound Travel 2018

The India outbound travel market is poised to boom in a matter of years. The global travel industry needs to make itself aware of this market and why it matters now, so they’re not scrambling to catch up later.

August 2018

U.S. Traveler In-Destination Mobile Usage Survey 2018

Mobile has become a key component of the in-destination experience for U.S. travelers today. From finding things to do, to spontaneous bookings, mobile apps and websites have a role to play at each part of the in-destination journey. Travel brands that can find a meaningful place in this mobile journey have a lot to gain.

July 2018

Destinations

Destination Marketing Trends 2018

As travelers’ desires change and concerns about the impacts of tourism grow, the role of destination marketing organizations is also evolving. Today, DMOs have more to think about than just marketing.

June 2018

Best Practices for Attracting Chinese Outbound Tourists

Chinese outbound travel continues to boom and shows high potential for future growth. Travel brands and destinations need to understand the evolving behaviors and preferences of Chinese travelers in order to most effectively appeal to this market.

May 2018

Destinations

Room for Optimism: 2018 Global Travel Market Outlook

There is room for optimism heading into 2018 for the global travel industry. Emerging and developing markets are showing healthy signs of growth, and global consumer and business confidence is high. Policy uncertainty and geopolitical tensions can’t be ignored, but outside of any major shock, we expect travel to benefit from a solid year of macroeconomic growth in 2018.

December 2017

Destinations

Key Emerging Outbound Travel Markets 2017

Emerging markets are taking over outbound travel. Economic growth is increasing living standards across the world and outbound travel is growing along. International Travel Expenditure is now shifting from a handful of countries who have historically made up most of the outbound travel to emerging markets.

October 2017