Place marketers now have new metrics and methodologies available to track digital ad effectiveness. We have the means to quantify attribution on our ad spend. We also have the big data to connect with travelers across the entire customer journey.
It’s an unprecedented opportunity. But knowing which platforms and content formats can get expensive; making sense of all that big data can prove daunting. It’s the wild, wild west for tourism bureaus and place marketers.
Skift is on a mission to report on best practices in digital marketing for place brands – but we need your help. Give us your input into your experiences through our 2017 Digital Destinations Survey and receive a copy of one of our latest reports.
Your responses will be anonymized and confidential.