Best Practices for Attracting Chinese Outbound Tourists

Report Overview

Given China’s huge outbound travel market and unmatched tourism expenditure, it’s no wonder travel brands and destinations around the world are doing all they can to attract its travelers. In this report, we examine Chinese outbound travel from two perspectives. First, we examine the behaviors and preferences of Chinese travelers in general, and we note key differences based on age and the region of the country from which they come. We then use this consumer analysis to identify three best practices for travel brands and destinations to attract Chinese outbound travelers, and we present real case studies to illustrate each.