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Latest Research

The Future of Meetings in Hospitality

The hotel meetings and events industry is going through a radical evolution due to new communication technologies, Millennial psychographics, and a rethinking of the overall purpose and value. Pop culture events like TED and SXSW are also changing the perspective of what’s possible at conferences, but are meeting planners and hospitality executives jumping on these trends fast enough?

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The Rise of Location Data in Travel

Location data represents an entirely new layer of digital information that travel marketers can utilize to understand potential customers and engage travelers with compelling stories about destinations. The opportunity to use location data is particularly compelling for tourism organizations, which have traditionally served as an intermediary between travelers and local businesses.

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The Reinvention of Airline and Hotel Loyalty Programs

Loyalty programs have become a multi-billion dollar revenue stream for travel companies, yet this success has come at the expense of their original purpose: forging stronger connections with customers. How can marketers capitalize on new innovations in technology and shifts in traveler behavior to build more genuine customer loyalty and larger profits in the future?

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Online Video Strategies in the Travel Industry

Online video is rapidly eclipsing television as the most effective channel for travel marketing, especially for brands targeting younger demographics. What can marketers learn from the successes of travel industry leaders?

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The Rise of the Millennial Traveler

With Millennials expected to soon surpass Boomers in overall travel spending, hotels, booking sites and destination marketing organizations (DMOs) are retooling their product, branding, business models and communication methods. Here’s what they should prepare for.

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Travel Metasearch: What’s Coming Next

Metasearch is the biggest battleground in the online travel agency versus travel brands fight for consumer eyeballs and loyalties, and a tool for hotels to compete against other brands at the property level. What’s in store during its next phase?

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What the Sharing Economy Means to the Future of Travel

Collaborative consumption, once an idealist niche for hitchhikers and backpackers, has grown into a multi-billion dollar industry thanks to the economic, social and technological changes of the past decade. How can incumbent companies learn from this fast-growing segment of the travel industry?

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The Rise of Destination Marketing Through Movies and TV

Entertainment inspires people to travel. The destinations where movies and television shows are filmed have the potential to attract film tourists with smart, timely marketing.

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The Rise of Mobile Booking in Travel

Mobile commerce is growing in importance for the travel industry, but poor design and mobile user interface sometimes means that travel planning and inspiration that starts on mobile often results in booking through a more traditional channel. How can travel brands book more sales from this fast-growing medium?

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The Rise of Local in Hospitality

Hotels are attracting the next generation traveler by engaging with their local communities to provide more authentic and immersive travel experiences.

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Content Marketing Trends in the Travel Industry

Today’s travelers are not as swayed by traditional advertising as they once were. Travel marketers need to inspire and engage customers through content marketing long before they even begin to plan their trips.

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Airports as Destinations: The Rise of User Experience

The line between airports and the destinations they serve has blurred. Once regarded as purely utilitarian infrastructure, airports are now becoming more integrated with their surroundings and hosting new experiences for passengers and non-passengers alike.

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