Focus and Methodology

Why should I subscribe to your research?

By combining our own extensive industry experience with rigorous financial and quantitative analysis along with access to top executives at nearly every major travel company, we create comprehensive research reports that drill deeply into companies and trends shaping the future of travel. We use tools such as financial and economic analysis and proprietary survey data to support our qualitative observations and forecasts for the industry. We are intellectually honest and transparent with our assumptions.

Our subscribers come from within the travel ecosystem and include executives, marketers, strategists, technologists, and sales professionals from online distributors, hospitality companies, airlines, cruises, destination marketing organizations, tours and activities companies, technology providers, and others. We also have many investors (both public and private equity/venture capital) and investment banks/equity research providers subscribing to our research.

In addition to our written reports, subscribers receive exclusive discounts to attend our events, an opportunity to schedule individual calls and meetings with our analysts, and early access to the Skift.com editorial section.

Who conducts your research and who writes your reports?

Our reports are researched and written by our in-house team of seasoned analysts. We have carefully built our research team where we play off each other’s strengths. Our backgrounds are diverse ranging from decades of experience in research program management, market sizing and forecasting, economics, tech and consumer trends, financial and strategic analysis. Our coverage is also global with our analysts based in the U.S., Europe and Asia. An example of the teamwork involved in our research was the groundbreaking 2017 Outlook on Hotel Direct Booking Report, where we combined industry expertise, access to over 30 executives, a survey of 370 hotels, and financial and data analysis to evaluate the state of distribution. We also team up with a select group of contributors with particular domain expertise from various sectors of travel. Between 200 to 400 hours of research, analysis and writing goes into each report. We are actively adding to our research team with a focus on building a cohesive unit rather than using the siloed approach many firms often utilize.

What format are these reports available in?

They are available as an HTML5 online report, behind a login paywall. The report has a responsive design, so that you as a subscriber can read it on your desktop, laptop, tablet or any mobile device, for ease of reading across multiple devices you may be using.

Please download our Skift Mobile App for on-the-go reading.

How often do Skift Research Reports get published?

We publish 3-4 new Skift Research Reports each month in various formats, including long form deep dive reports, survey results, and more.

Can I see a sample report(s) to understand the value and quality of the reports?

Yes, email us at research@skift.com for one free archival report published earlier than January 2018.