The myriad of online channels now available to hotels is both a blessing and curse. Reaching global audiences can eat into profits. Optimizing distribution and digital ad spend can prove time and resource intensive. Many hoteliers are apathetic about losing control over their distribution. At the same time, they recognize the value that third parties bring to the table. Help Skift understand where it’s all going. Take our direct booking survey and give use your take on the future of hotel marketing and distribution.

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