Online Travel

From dominant OTAs to rising digital disruptors, the online travel ecosystem is in constant flux. Platforms are racing to capture consumer demand through smarter pricing, AI-driven personalization, and evolving distribution models.

Skift Research delivers deep dives and in-depth reporting into the strategies of major players, analyzing market share shifts, direct booking battles, and the role of fintech in travel payments

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We explore how regulatory changes, super apps, and loyalty ecosystems are reshaping online travel’s competitive landscape.

With insights on consumer booking behavior, shifting marketing dynamics, and the next wave of industry innovation, our research equips travel executives with the intelligence needed to navigate this fast-moving digital space.

Airlines

Skift Global Travel Economy Outlook 2019

As we wrap up 2018, our latest Skift Research report dives into what went well this year and what we can expect heading into 2019. Looking ahead, we expect another strong year of economic growth, with a few different puts and takes, which should translate well for the travel industry.
Rebecca Stone and Seth Borko |
Distribution

Skift Research E-Book: The Amazon Factor in Travel

Amazon's influence over travelers is likely to grow. Perhaps it will be a direct competitor, or maybe an advertising partner. In either case, travel companies need to pay careful attention. Our limited edition e-book evaluates lessons, threats, and opportunities that Amazon presents for the travel industry.
Seth Borko |
Airlines

The State of Airline Distribution 2018

The airline distribution ecosystem often gets unfairly labeled as being populated by dinosaurs. Our sense is that industry players are making genuine attempts to modernize, it’s just that it takes a long time to turn around such a titanic ship. We break down this complex and, at times, intimidating topic by reviewing the current landscape and inspecting four key fault lines in the space.
Seth Borko |
Distribution

A Deep Dive Into Airbnb 2018: Tackling Roadblocks on the Runway

Airbnb continues to revolutionize the accommodation bookings industry while disrupting other sectors like tours and activities, restaurant reservations, and more. As the company heads towards a potential IPO, we tackle some of the key hurdles in its way including increasing regulation, impacts to housing markets, and its evolving role in both hospitality and distribution.
Rebecca Stone |
Airlines

U.S. Traveler In-Destination Mobile Usage Survey 2018

Mobile has become a key component of the in-destination experience for U.S. travelers today. From finding things to do, to spontaneous bookings, mobile apps and websites have a role to play at each part of the in-destination journey. Travel brands that can find a meaningful place in this mobile journey have a lot to gain.
Meghan Carty |