Online Travel

From dominant OTAs to rising digital disruptors, the online travel ecosystem is in constant flux. Platforms are racing to capture consumer demand through smarter pricing, AI-driven personalization, and evolving distribution models.

Skift Research delivers deep dives and in-depth reporting into the strategies of major players, analyzing market share shifts, direct booking battles, and the role of fintech in travel payments

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We explore how regulatory changes, super apps, and loyalty ecosystems are reshaping online travel’s competitive landscape.

With insights on consumer booking behavior, shifting marketing dynamics, and the next wave of industry innovation, our research equips travel executives with the intelligence needed to navigate this fast-moving digital space.

Airlines

Travel Marketing During COVID-19

Nearly 90% of travel marketers have slashed their marketing budgets due to COVID-19. With restrained resources and changing mandates, how can travel CMOs and their teams navigate through the crisis stronger? We delve into these crucial questions for answers.

Haixia Wang | 6 years ago

Business Travel

U.S. Travel Tracker March 2020: Travel Sentiment Amid Lockdown

With travel restrictions in place, the U.S. travel rate in March dropped to 25% from 41% in February. What’s changed is also people’s outlook of travel on the other side of the pandemic.

Haixia Wang | 6 years ago

Online Travel

The Impact of COVID-19 on the Online Travel Industry

The online travel industry is marginally better positioned to deal with this current outbreak than many of their suppliers in the hotel and airline industry. But the damage is only getting worse. It will still be severe and long-lasting.

Seth Borko | 6 years ago

Consumer Habits

U.S. Travel Tracker January and February 2020: Onset of COVID-19 Impact

We are keeping track of if and how the U.S. population is traveling month by month and hope to detect signs of a rebound in the not too distant future.

Haixia Wang | 6 years ago

Online Travel

A Deep Dive Into Google’s Impact on Travel 2020

No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google

Seth Borko | 6 years ago

Hospitality

A Deep Dive into OYO 2019: an Update

Recent filings give us a better understanding of Oyo’s profitability, valuation, and the performance of its all-important China business.

Seth Borko | 6 years ago

Airlines

Skift Global Travel Economy Outlook 2020

We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.

Seth Borko and Wouter Geerts | 7 years ago

Hospitality

The Short-Term Rental Ecosystem and Vendor Deep Dive 2019

The short-term rental sector is rapidly expanding, and it is not just Airbnb, Vrbo, and Booking.com that benefit from this. A growing ecosystem of property managers and B2B vendors are professionalizing the sector, while making a decent penny.

Wouter Geerts | 7 years ago

Marketing and Media

Marketing Operations in the Travel Industry Benchmarks: Online Travel Agencies

As modern marketing gets more complex, seamless delivery of marketing success requires a strong and well-executed operations strategy.

Haixia Wang | 7 years ago

Airlines

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values have changed or stayed the same over time, and how they vary based on income level, age, and whether or not they have children.

Meghan Carty | 7 years ago

Airlines

U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

Meghan Carty | 7 years ago

Distribution

Online Travel Agency Briefing: Highlights of Booking Holdings’ and Expedia Group’s 2018 Earnings

There's a reason we love earnings season: lot's of interesting new company data points.

Seth Borko | 7 years ago