Online Travel

Technology

A Deep Dive Into Airbnb 2018: Tackling Roadblocks on the Runway

Airbnb continues to revolutionize the accommodation bookings industry while disrupting other sectors like tours and activities, restaurant reservations, and more. As the company heads towards a potential IPO, we tackle some of the key hurdles in its way including increasing regulation, impacts to housing markets, and its evolving role in both hospitality and distribution.

October 2018

Online Travel

The State of Online Travel Agencies 2018 Part III: India and Latin America

Emerging markets will shape the future of the travel industry but each region requires a unique strategy. MakeMyTrip and Despegar, online travel leaders in India and Latin America, provide unique insights into how to succeed their respective home markets.

September 2018

Online Travel

The State of India Outbound Travel 2018

The India outbound travel market is poised to boom in a matter of years. The global travel industry needs to make itself aware of this market and why it matters now, so they’re not scrambling to catch up later.

August 2018

Online Travel

The State of Online Travel Agencies 2018 Part II: Supply

Many online travel agencies are no longer specialists in one product, instead aiming to become one-stop shops. The platform that a booking site can offer is a key part of its competitive moat and the contours of supply at Booking Holding and Expedia vary widely from each other.

August 2018

U.S. Traveler In-Destination Mobile Usage Survey 2018

Mobile has become a key component of the in-destination experience for U.S. travelers today. From finding things to do, to spontaneous bookings, mobile apps and websites have a role to play at each part of the in-destination journey. Travel brands that can find a meaningful place in this mobile journey have a lot to gain.

July 2018

Distribution

The State of Online Travel Agencies 2018 Part I: Advertising

Online travel agencies remain essential to the travel industry as consolidators of and clearinghouses for advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but challenges are growing by the day.

June 2018

Online Travel

Amazon: Lessons, Threats and Opportunities for Travel

Amazon likely has a role to play in the future of travel distribution, marketing, or devices — if not all three. Travel leaders need to prepare today, or risk being caught flat-footed tomorrow.

May 2018

Best Practices for Attracting Chinese Outbound Tourists

Chinese outbound travel continues to boom and shows high potential for future growth. Travel brands and destinations need to understand the evolving behaviors and preferences of Chinese travelers in order to most effectively appeal to this market.

May 2018

Destinations

U.S. Affluent Traveler Trends 2018: Annual Survey on Travel Behavior

The relative spending power of affluent Americans makes them an attractive and strategic group for travel brands to target. The results of our second annual U.S. Affluent Traveler Survey help us understand key trends when it comes to their travel preferences, attitudes, and behaviors. Segmenting further by other characteristics allows us to create a more refined consumer portrait of such a lucrative, complex, and diverse group.

April 2018

Destinations

The State of Tours and Activities 2018

Optimizing a fragmented and traditionally offline model is obviously going to take time. However, we expect key players in the tours and activities space to increasingly try new strategies not only to increase scale, access to distribution, and consumer reach, but also to enhance in-destination experiences for travelers and locals alike.

February 2018

Venture Capital

Venture Investment Trends and Startup Opportunities in Travel 2018

A record amount of venture capital was invested in travel startups in 2017 driven by unicorns, like Airbnb, emerging technologies, expansion outside of core geographies, and traction in new verticals. The industry is no stranger to disruption, but we may be seeing some of the greatest changes of the last two decades, and we expect this momentum to continue into 2018.

January 2018

A Deep Dive Into the Google Travel Ecosystem 2018

Believe it or not, these are still early days for Google in travel. Without question, the company will continue to grow its multi-billion dollar advertising business by securing stronger direct relationships with both the supplier and the traveler.

December 2017