Online Travel

From dominant OTAs to rising digital disruptors, the online travel ecosystem is in constant flux. Platforms are racing to capture consumer demand through smarter pricing, AI-driven personalization, and evolving distribution models.

Skift Research delivers deep dives and in-depth reporting into the strategies of major players, analyzing market share shifts, direct booking battles, and the role of fintech in travel payments

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We explore how regulatory changes, super apps, and loyalty ecosystems are reshaping online travel’s competitive landscape.

With insights on consumer booking behavior, shifting marketing dynamics, and the next wave of industry innovation, our research equips travel executives with the intelligence needed to navigate this fast-moving digital space.

Online Travel

Online Travel Agency Landscape 2021: Southeast Asia

The Southeast Asian Online travel market is hyper-competitive. The industry players strive to strike a fine balance between creating the appropriate inventory mix, appealing price points, and a seamless user interface with adequate localized features to offer a bespoke product basket and carve out a niche for themselves.

Varsha Arora | 5 years ago

Airlines

U.S. Travel Tracker December 2020: Further Slip

The dark winter for the U.S. travel industry continued in December. Travel rate dipped to 28%, only three percentage points higher than March. However, the promise of wider-spread vaccinations and a new President seems to give the Americans confidence to travel again in 2021.

Haixia Wang | 5 years ago

Airlines

Skift Research Global Travel Outlook 2021

Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that it believes are in store for the travel industry as it begins the long uphill climb to recovery next year.

Seth Borko and Wouter Geerts | 5 years ago

Distribution

Airbnb and the Short-Term Rental Market 2020

It’s finally here! Skift Research has been eagerly awaiting the opportunity to get its hands on Airbnb’s public filings. This report analyzes the challenges and strategies of the most influential company in the short-term rental industry.

Seth Borko and Wouter Geerts | 6 years ago

Airlines

U.S. Travel Tracker October 2020: Slow Climb Continues

In October, 37.8% of Americans traveled, marking the smallest monthly increase since reaching the low point in April. Will the changing course of the pandemic, with a new President and possible vaccine, give the U.S. travel industry a much-needed boost in the coming months?

Haixia Wang | 6 years ago

Distribution

A Deep Dive Into Trip.com Group 2020

China is like no other place on Earth and Trip.com is like no other online travel agency. It offers lessons on how to build an industry-leading business and how to respond to our deepest crisis ever.

Seth Borko | 6 years ago

Airlines

U.S. Travel Tracker September 2020: Onset of Fall Travel

Labor Day weekend didn’t provide a much-needed boost for the U.S travel sector. In September, 37% of Americans traveled, barely one percentage point higher than in August. The path of travel recovery ahead might be even rockier with summer vacation officially behind us.

Haixia Wang | 6 years ago

Distribution

A Deep Dive into Tripadvisor 2020

Tripadvisor had been working on a turn-around even before COVID-19 hit. We take a deep dive into the company's financials, business strategies, and challenges for 2020 and beyond.

Seth Borko | 6 years ago

Airlines

U.S. Travel Tracker August 2020: Consumer Confidence Holding Strong

Summer was near the end and while still high, the number of new COVID cases declined substantially from the peak of July. Yet, the travel rate did not go up along this track. In August, 36% of Americans traveled, only one percentage point higher than in July.

Haixia Wang | 6 years ago

Airlines

U.S. Travel Tracker July 2020: Summer Vacation Main Driver Despite New Case Surge

Despite rising new COVID cases, 35% of Americans traveled in July. But most are not taking their typical summer vacations.

Haixia Wang | 6 years ago

Business Travel

U.S. Travel Tracker April 2020: Emerging Consumer Segments

When and how consumers will travel again might have a lot to do with how their lives are impacted by COVID-19. Our April travel tracker analysis delves into the details.

Haixia Wang | 6 years ago

Airlines

Travel Winners and Losers During the 2008 Financial Crisis: Lessons for COVID-19

History doesn’t repeat but it often rhymes. While COVID-19 has different root causes than the financial crisis of 2008 there are still lessons to be learned from the last crisis that apply to the travel industry today.

Seth Borko | 6 years ago