From dominant OTAs to rising digital disruptors, the online travel ecosystem is in constant flux. Platforms are racing to capture consumer demand through smarter pricing, AI-driven personalization, and evolving distribution models.
Skift Research delivers deep dives and in-depth reporting into the strategies of major players, analyzing market share shifts, direct booking battles, and the role of fintech in travel payments
We explore how regulatory changes, super apps, and loyalty ecosystems are reshaping online travel’s competitive landscape.
With insights on consumer booking behavior, shifting marketing dynamics, and the next wave of industry innovation, our research equips travel executives with the intelligence needed to navigate this fast-moving digital space.
