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Hospitality

The hotel industry is navigating a new era: where tech-driven efficiency meets evolving guest expectations.

Skift Research unpacks the strategies, innovations, and market forces redefining hospitality, from cloud-based tech stacks to revenue models built for flexibility.

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How are hotels balancing personalization with automation? What role does alternative lodging play in reshaping the competitive landscape? How do shifting traveler behaviors impact pricing, loyalty, and direct bookings?

Our research goes beyond headlines to deliver the data and analysis industry leaders need to adapt and grow.

With insights on market sizing, investment trends, and guest experience evolution, we help industry leaders stay ahead in a rapidly transforming industry.

Airlines

Social Media Customer Service in the Travel Industry

With a the growing amount of technology platforms to reach brands, social media has become an important space for customer service. In order to keep up with the popularity of these platforms and increasing amount of social interactions, brands are adapting by structuring their teams and departments to deal with volumes of inquiries in a personalized way.
Joyce Manalo | 11 years ago
Business Travel

The Rise of Female Business Travelers


Female business travelers make up a large share of the Business Travel Market, controlling 60% of U.S. wealth and influencing 85% purchasing decisions. They are high-tech, connected, and social and represent 58% of online sales. To get maintain their competitive edge, travel brands must start focusing their campaigns to better target women.
Marisa Garcia | 11 years ago
Business Travel

The Future of Meetings in Hospitality

The hotel meetings and events industry is going through a radical evolution due to new communication technologies, Millennial psychographics, and a rethinking of the overall purpose and value. Pop culture events like TED and SXSW are also changing the perspective of what’s possible at conferences, but are meeting planners and hospitality executives jumping on these trends fast enough?
Greg Oates | 11 years ago
Airlines

The Reinvention of Airline and Hotel Loyalty Programs

Loyalty programs have become a multi-billion dollar revenue stream for travel companies, yet this success has come at the expense of their original purpose: forging stronger connections with customers. How can marketers capitalize on new innovations in technology and shifts in traveler behavior to build more genuine customer loyalty and larger profits in the future?
Jeremy Kressmann | 11 years ago
Consumer Habits

What the Sharing Economy Means to the Future of Travel

Collaborative consumption, once an idealist niche for hitchhikers and backpackers, has grown into a multi-billion dollar industry thanks to the economic, social and technological changes of the past decade. How can incumbent companies learn from this fast-growing segment of the travel industry?
Vincent Trivett | 11 years ago
Hospitality

The Rise of Local in Hospitality

Hotels are attracting the next generation traveler by engaging with their local communities to provide more authentic and immersive travel experiences.
Greg Oates | 11 years ago