The Rise of Female Business Travelers
Business Travel
The Rise of Female Business Travelers
Skift Take
Female business travelers make up a large share of the Business Travel Market, controlling 60% of U.S. wealth and influencing 85% purchasing decisions. They are high-tech, connected, and social and represent 58% of online sales. To get maintain their competitive edge, travel brands must start focusing their campaigns to better target women.
Report Overview
Female business travelers make up a large share of the Business Travel Market, controlling 60% of U.S. wealth and influencing 85% purchasing decisions. They are high-tech, connected, and social and represent 58% of online sales. To get maintain their competitive edge, travel brands must start focusing their campaigns to better target women.
