Subscribe
Login

Airlines

The airline industry is at the heart of global travel, constantly evolving with shifts in consumer demand, fuel costs, and technology.

Skift Research delivers deep-dive analysis into airline business models, network strategies, and competitive dynamics, equipping industry professionals with the data they need to navigate the turbulence.

Read more

From low-cost carriers challenging legacy airlines to premium experiences redefining air travel, our reports break down key revenue drivers, fleet strategies, and regulatory shifts.

We track the latest innovations in sustainability, loyalty programs, and digital distribution, ensuring you stay ahead of what’s next.

Airlines

Travel Loyalty Programs Deep Dive 2022

While the travel industry was on its knees, travel loyalty programs continued to grow. But the pandemic has changed the travel industry, and loyalty programs need to follow suit.
Wouter Geerts | 3 years ago
Airlines

Skift Research Global Travel Outlook 2022

With 2022 on the horizon, the travel recovery has begun in earnest. Brands are competing to win returning consumers but may find that old habits and preferences have evolved.
Seth Borko, Varsha Arora, and Wouter Geerts | 3 years ago
Airlines

Sustainability in Travel 2021: Environmental Performance of the Six Largest Airlines

Pressure is growing on airlines to reduce their carbon emissions. But how to do that when you burn through gallons of jet fuel? Our analysis found that airlines have made good progress in becoming more fuel efficient, but have a long way to go to make significant reductions in emissions long-term.
Varsha Arora and Wouter Geerts | 4 years ago
Airlines

U.S. Travel Tracker December 2020: Further Slip

The dark winter for the U.S. travel industry continued in December. Travel rate dipped to 28%, only three percentage points higher than March. However, the promise of wider-spread vaccinations and a new President seems to give the Americans confidence to travel again in 2021.
Haixia Wang | 4 years ago
Airlines

Skift Research Global Travel Outlook 2021

Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that it believes are in store for the travel industry as it begins the long uphill climb to recovery next year.
Seth Borko and Wouter Geerts | 4 years ago
Airlines

U.S. Travel Tracker October 2020: Slow Climb Continues

In October, 37.8% of Americans traveled, marking the smallest monthly increase since reaching the low point in April. Will the changing course of the pandemic, with a new President and possible vaccine, give the U.S. travel industry a much-needed boost in the coming months?
Haixia Wang | 4 years ago
Airlines

U.S. Travel Tracker September 2020: Onset of Fall Travel

Labor Day weekend didn’t provide a much-needed boost for the U.S travel sector. In September, 37% of Americans traveled, barely one percentage point higher than in August. The path of travel recovery ahead might be even rockier with summer vacation officially behind us.
Haixia Wang | 4 years ago
Airlines

U.S. Travel Tracker August 2020: Consumer Confidence Holding Strong

Summer was near the end and while still high, the number of new COVID cases declined substantially from the peak of July. Yet, the travel rate did not go up along this track. In August, 36% of Americans traveled, only one percentage point higher than in July.
Haixia Wang | 4 years ago
Airlines

Travel Marketing During COVID-19

Nearly 90% of travel marketers have slashed their marketing budgets due to COVID-19. With restrained resources and changing mandates, how can travel CMOs and their teams navigate through the crisis stronger? We delve into these crucial questions for answers.
Haixia Wang | 5 years ago
Airlines

Skift Global Travel Economy Outlook 2020

We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.
Seth Borko and Wouter Geerts | 5 years ago