Tag› destination marketing

Marketing Operations in the Travel Industry Benchmarks: Destinations

Marketing Operations in the Travel Industry Benchmarks: Destinations

March 2019

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

U.S. Repeat Visitation Survey 2018

U.S. Repeat Visitation Survey 2018

December 2018

Creating customer loyalty can be a challenge for brands in the travel industry, and this is especially true for destinations. The results of our U.S. Repeat Visitation Survey help decode visitors who choose to return to destinations.

Destination Marketing Trends 2018

Destination Marketing Trends 2018

June 2018

As travelers’ desires change and concerns about the impacts of tourism grow, the role of destination marketing organizations is also evolving. Today, DMOs have more to think about than just marketing.