Venture Investment Trends in the Travel Industry 2015

Venture Investment Trends in the Travel Industry 2015

October 2015

A handful of major disruptive companies in travel and hospitality are enjoying sky-high valuations as they secure late-round funding, while an ever-increasing number of newer startups are vying for investment capital as they target more specific markets. Learn about the trends that are driving venture funding in travel, and what startups need to know as they vie to secure the capital necessary for their growth.

How the On-Demand Economy Is Reshaping the Travel Experience

How the On-Demand Economy Is Reshaping the Travel Experience

August 2015

The on-demand economy is on the rise, but what does on-demand mean, exactly? In this report, a look at the nature of a technology-driven sea change in consumer behavior and the business models emerging to meet it in the travel industry.

The Vacation Rental Technology Ecosystem

The Vacation Rental Technology Ecosystem

July 2015

With technology innovation and a thriving online distribution landscape, vacation rental owners are taking their businesses to new heights. Homeowners and property managers are more astute in digital marketing, by developing their own websites and managing calendars on billion-dollar distribution sites. Technology is revolutionizing the vacation rental at a multitude of touchpoints.

Search Marketing Strategies for Travel Brands

Search Marketing Strategies for Travel Brands

July 2015

For the travel industry, online search is in the middle of significant transformations. From the mobile-first milieu to the evolving concepts of search and commerce, attribution and product-level innovation, avenues to reach travelers via search marketing are moving toward a future that brands can’t afford to bypass or ignore.

The Future of Wearables in Travel

The Future of Wearables in Travel

April 2015

As consumers increasingly embrace wearables, those in the travel and hospitality industry are turning to this hardware to reach and engage their audience, and improve the customer experience. From technology that lets guests unlock their rooms to boarding passes displayed on your wrist, wearables are becoming an important part of the traveler’s journey.

The State of Travel Metasearch in 2015

The State of Travel Metasearch in 2015

February 2015

While Trivago, Kayak, TripAdvisor, and Momondo are spending millions of TV dollars to introduce consumers to their metasearch services, Google is moving in on them with zero TV spend. A look at the factors, including the rush toward direct bookings, that are shaping the entire metasearch sector in 2015.

Venture Investment Trends in the Travel Industry

Venture Investment Trends in the Travel Industry

October 2014

Discover what type of travel startups attract venture capital funding, see where smart money is going, and understand some of the common mistakes that startups make as they seek funding and strive to build new businesses.

The Rise of Location Data in Travel

The Rise of Location Data in Travel

March 2014

Location data represents an entirely new layer of digital information that travel marketers can utilize to understand potential customers and engage travelers with compelling stories about destinations. The opportunity to use location data is particularly compelling for tourism organizations, which have traditionally served as an intermediary between travelers and local businesses.

What the Sharing Economy Means to the Future of Travel

What the Sharing Economy Means to the Future of Travel

December 2013

Collaborative consumption, once an idealist niche for hitchhikers and backpackers, has grown into a multi-billion dollar industry thanks to the economic, social and technological changes of the past decade. How can incumbent companies learn from this fast-growing segment of the travel industry?