Hospitality

The short-term rental sector is rapidly expanding, and it is not just Airbnb, Vrbo, and Booking.com that benefit from this. A growing ecosystem of property managers and B2B vendors are professionalizing the sector, while making a decent penny.

Let’s place loyalty programs into a larger realm of technology which can improve and increase guest engagement and personalization, with all these tools working in parallel to achieve a truly loyal guest.

As one of the largest travel sectors, accommodations will continue to grow as travel becomes an even more integral part of consumer lifestyles. Yet it remains to be seen if the disruption from alternative accommodations will fundamentally shake up the entire sector.

The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values have changed or stayed the same over time, and how they vary based on income level, age, and whether or not they have children.

Revenue management is unquestionably becoming more important for hotels in an ever-more competitive market. Revenue Management Systems play an important role in automating pricing, but hotels should not see these as a one-stop solution to all their problems. There are bigger strategic questions that need answering.

While other hotel brand companies are focused on merger integrations and becoming asset-light, InterContinental Hotels (IHG) is emerging as a leader in hospitality tech innovation and developing itself into a nimbler, more diversified company. The company's key areas of focus are making it a smarter, better hotel company that is well-positioned no matter what the future looks like.

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

Analyzing startups helps us understand what the future of travel holds. The latest generation of startups promises innovation across many facets of travel: hospitality, tours, airlines, business travel, and more.

Hotels are often discounted as serious players in the food tourism space. The food and beverage executives from Marriott International and Jumeirah Group would beg to differ.

Hyatt may have previously been considered a sleepy hotel company, but we don’t think the company is going to be quiet anymore. Hyatt is making waves in positioning itself for the future by selling properties and shifting asset-light, by creating stronger partnerships with hotel owners, managers, and employees, and by driving stronger customer loyalty via enhanced wellness offerings.

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

Food tourism is one trend that we don’t see ever going away, but it will never stop evolving. Destinations and other stakeholders need to understand what it means today in order to reap the benefits food tourists can bring.