Content Marketing Strategies for Hospitality Brands
Hospitality
Content Marketing Strategies for Hospitality Brands
Skift Take
Over the last decade, the world’s most innovative hotels and hotel brands have developed as portals into their destinations’ local communities. To communicate that experience to guests, hotels are developing sophisticated online content marketing that positions the hotel as a character in a traveler’s journey.
Report Overview
The future of hotel marketing revolves around the creation of content, event and social media ecosystems designed and managed to better engage the next-generation consumer throughout the research phase and travel journey.
