Global Hotel Chartbook 2025

Report Overview

This chartbook analyzes the performance and strategies of the 11 largest publicly traded global hotel companies. It benchmarks key financial metrics such as revenue, EBITDA, and margin growth, alongside operational performance indicators including room supply, development pipelines, and loyalty programs.

The global hotel sector has emerged from pandemic-era disruption into a period of renewed strength. Across the board, hotel companies are balancing growth with operational efficiency. This is largely driven by record profitability, expanding development pipelines, and a sharper focus on asset-light business models.

Expansion is occurring through franchising and management models that boost profit margins while reducing capital intensity — with a clear correlation between the mix of revenues from asset-light strategies and EBITDA margins. Many hotel companies, particularly in the U.S., are diversifying their brand portfolios through conversion-led growth, as well as entry into opportunistic midscale and extended-stay segments. At the same time, loyalty programs and a push into more efficient tech are becoming key engines for retention in an increasingly competitive distribution landscape.

While leading brands such as Marriott, Hilton, and IHG continue to dominate global markets, we are seeing rising regional players like Huazhu (H World) and Indian Hotels Company capturing new demand in Asia and emerging economies.

What You'll Learn From This Report

• How the 11 largest publicly traded hotels compare in terms of market capitalization and price performance.

• A comparison of key metrics such as revenue, profitability, margins, number of hotels, net unit growth, development pipelines, and scale of loyalty programs.

• Individual company profiles examining financial performance from 2019 to 2024.