Latest Research

Loyalty programs have become a multi-billion dollar revenue stream for travel companies, yet this success has come at the expense of their original purpose: forging stronger connections with customers. How can marketers capitalize on new innovations in technology and shifts in traveler behavior to build more genuine customer loyalty and larger profits in the future?

Online video is rapidly eclipsing television as the most effective channel for travel marketing, especially for brands targeting younger demographics. What can marketers learn from the successes of travel industry leaders?

With Millennials expected to soon surpass Boomers in overall travel spending, hotels, booking sites and destination marketing organizations (DMOs) are retooling their product, branding, business models and communication methods. Here’s what they should prepare for.

Metasearch is the biggest battleground in the online travel agency versus travel brands fight for consumer eyeballs and loyalties, and a tool for hotels to compete against other brands at the property level. What’s in store during its next phase?

Collaborative consumption, once an idealist niche for hitchhikers and backpackers, has grown into a multi-billion dollar industry thanks to the economic, social and technological changes of the past decade. How can incumbent companies learn from this fast-growing segment of the travel industry?

Entertainment inspires people to travel. The destinations where movies and television shows are filmed have the potential to attract film tourists with smart, timely marketing.

Mobile commerce is growing in importance for the travel industry, but poor design and mobile user interface sometimes means that travel planning and inspiration that starts on mobile often results in booking through a more traditional channel. How can travel brands book more sales from this fast-growing medium?

Hotels are attracting the next generation traveler by engaging with their local communities to provide more authentic and immersive travel experiences.

Today’s travelers are not as swayed by traditional advertising as they once were. Travel marketers need to inspire and engage customers through content marketing long before they even begin to plan their trips.

The line between airports and the destinations they serve has blurred. Once regarded as purely utilitarian infrastructure, airports are now becoming more integrated with their surroundings and hosting new experiences for passengers and non-passengers alike.