Latest Research

Leading visionaries of aviation industry cabin design share their views on class structure, the challenges and complications of designing for the needs of a variety of travelers, as well as insights into the misconceptions of what is happening behind the scenes of the aircraft interiors design industry.

Lesbian, gay, bisexual, and transgender travel has always existed, but recently mainstream companies have been tailoring campaigns to the demographic. As social and political views in the U.S. evolve and become more accepting of the LGBT community, we see businesses revamping their marketing models to become more inclusive as well.

With a the growing amount of technology platforms to reach brands, social media has become an important space for customer service. In order to keep up with the popularity of these platforms and increasing amount of social interactions, brands are adapting by structuring their teams and departments to deal with volumes of inquiries in a personalized way.

The silent traveler turns to their mobile devices, instead of in-person interaction, for highly personalized responses to in-trip challenges. In this report, we examine the changes that these customers are creating across industry verticals — and we look at the important opportunities they now present to travel brands that can adapt to their dynamic and evolving expectations.

It’s a very good time to be in the U.S. travel industry, with summer forecasts looking sunny -- by every measure. Here’s what you need to know about the summer travel season to make successful decisions for your business.

Female business travelers make up a large share of the Business Travel Market, controlling 60% of U.S. wealth and influencing 85% purchasing decisions. They are high-tech, connected, and social and represent 58% of online sales. To get maintain their competitive edge, travel brands must start focusing their campaigns to better target women.

In-flight entertainment is a hotly contested sector of the cabin interiors and inflight services sectors. Over the past twenty years it has evolved into from a one-size-fits-all entertainment platform to a highly customized and personalized multimedia entertainment experience, and it’s only just getting started. The evolution of the theatre in the skies is a trend to watch closely in years to come.

With travelers increasingly influenced by online reviews, hotels & destinations are expanding their attention to more sophisticated strategies surrounding management, response, and analysis of consumer feedback. Meanwhile, tech firms are providing fresh approaches to online reputation management that foreground data, curation, and the mobile review experience.

By satisfying guest expectations, maintaining sustainable ROIs, and predicting future trends and consumer demands, the new cruise lines are using technology and IT to meet guest expectations for 24/7 connectivity. Read interviews with CIOs of Norwegian Cruise Line, Royal Caribbean Cruises, and Carnival Corporation.

As media buying and delivery technology expands in every industry, travel marketers are competing to identify, reach, and convert consumers in an increasingly complex display-ad environment. Their strategies to do so are evolving, as technology provides newly dynamic and newly granular tools across a spectrum of devices and platforms.

The hotel meetings and events industry is going through a radical evolution due to new communication technologies, Millennial psychographics, and a rethinking of the overall purpose and value. Pop culture events like TED and SXSW are also changing the perspective of what’s possible at conferences, but are meeting planners and hospitality executives jumping on these trends fast enough?