Latest Research

The tours and experiences space is rapidly evolving in an altered post-COVID-19 market, driven by desires for authenticity, immersion, and “experiencing like a local”. Not only is this a major opportunity for tour operators and travel agents, but experiences also drive extension of trips, presenting opportunities for the accommodation and other travel sub-sectors as well.

Wellness tourism is on the rise as travelers increasingly prioritize mental and physical well-being. By focusing on personalized experiences, sustainable practices, and innovative wellness offerings, businesses across the travel value chain, from hotels to investors, can capitalize on this lucrative opportunity.

The global travel industry continues to demonstrate growth in 2024, with the global index at 107 in September 2024 against a baseline of 100 in 2023. Solo travel has emerged as a prominent trend, particularly during shoulder seasons.

Full-service airlines have invested heavily in premium cabins, which has paid dividends, especially in the post-pandemic era. But how sustainable are they? Can low-cost carriers that are pivoting towards premium disrupt this stream?

Regenerative tourism represents an opportunity for the industry to respond to clear market demand and develop new approaches to sustainability and innovative business models. But it suffers from a lack of defined methodologies and demonstrable impact.

Women are reshaping travel as key decision-makers, prioritizing meaningful, independent experiences.

Families are embracing travel, fueled by multi-generational trips and increased spending confidence.

The global travel industry continues to thrive, with Asia Pacific and North America leading the charge this month. While potential recession concerns may impact the travel industry, the index shows growth compared to 2023.

Direct bookings are surging, reshaping competition and requiring both OTAs and suppliers to precisely target and understand traveler preferences.

Azul is now the second-largest carrier in Brazil. The pandemic has done little to deter its growth, but the airline must find a solution for its increasing debt levels. Can a merger fix this?

The global Skift Travel Health Index, at 104 in July 2024, continues demonstrating stable growth levels for the travel industry, with Asia Pacific leading the charge.

Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel question you may have.