Varsha Arora

If 2023 was the year of revenge travel, and 2024 of normalization, what will 2025 bring? Likely a slow and steady baseline of growth amid divergence, challenges, and change.

Wellness tourism is on the rise as travelers increasingly prioritize mental and physical well-being. By focusing on personalized experiences, sustainable practices, and innovative wellness offerings, businesses across the travel value chain, from hotels to investors, can capitalize on this lucrative opportunity.

Women are reshaping travel as key decision-makers, prioritizing meaningful, independent experiences.

Families are embracing travel, fueled by multi-generational trips and increased spending confidence.

Direct bookings are surging, reshaping competition and requiring both OTAs and suppliers to precisely target and understand traveler preferences.

Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel question you may have.

Day tours are a common yet growing trend, highlighting the need for diverse, immersive experiences offered at competitive prices to attract customers.

The Indian outbound travel boom is accompanied by a growing international Indian wedding market, offering lucrative opportunities across the tourism ecosystem.

Younger Demographics Drive Growth in U.S. Travel Credit Card Market, Bank Brands Dominate

2024 will be the year that the travel industry fully transitions from catch-up to true growth above pre-pandemic levels. Without revenge travel as a tailwind we expect a more normal growth trajectory for the travel industry this year.

Millennials and Gen Z are steering travel trends with a focus on technology, sustainability, and a quest for distinctive and meaningful experiences.

Against a backdrop of economic uncertainty, U.S. travel achieves record levels, with changing travel patterns highlighted by a decline in business trips.