Meghan Carty

Families headed by Millennial parents are taking an ever larger share of the family travel market. To win them over, the industry needs to know what sets them apart from their generational peers.

Outbound travel from the Middle East hasn’t garnered the attention of some other outbound markets, but given the high travel expenditure and growth of the region, we think this is one that’s worth paying attention to.

Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.

Millennials have been in the travel industry’s spotlight for years already, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.

The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values have changed or stayed the same over time, and how they vary based on income level, age, and whether or not they have children.

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

Hotels are often discounted as serious players in the food tourism space. The food and beverage executives from Marriott International and Jumeirah Group would beg to differ.

Food tourism is one trend that we don’t see ever going away, but it will never stop evolving. Destinations and other stakeholders need to understand what it means today in order to reap the benefits food tourists can bring.

Creating customer loyalty can be a challenge for brands in the travel industry, and this is especially true for destinations. The results of our U.S. Repeat Visitation Survey help decode visitors who choose to return to destinations.

The India outbound travel market is poised to boom in a matter of years. The global travel industry needs to make itself aware of this market and why it matters now, so they’re not scrambling to catch up later.

Mobile has become a key component of the in-destination experience for U.S. travelers today. From finding things to do, to spontaneous bookings, mobile apps and websites have a role to play at each part of the in-destination journey. Travel brands that can find a meaningful place in this mobile journey have a lot to gain.

Chinese outbound travel continues to boom and shows high potential for future growth. Travel brands and destinations need to understand the evolving behaviors and preferences of Chinese travelers in order to most effectively appeal to this market.