Skift Research Blog
Measuring Preference for ‘Local Engagement’ in an Era of Immersive Travel Marketing
Emphasizing connection with local culture and community is a great way to blanket pitch a travel brand, but "living like a local" may not be for everyone. Attitudinal data can help travel marketers understand tolerance levels for local engagement, and what your target customer actually wants out of their travel experience.
February 26th, 2017 at 4:51 PM EST
