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U.S. Travel Tracker November 2020: Travel’s Dark Winter

U.S. Travel Tracker November 2020: Travel’s Dark Winter

December 2020

In November, 32% of Americans traveled, wiping out all the slow gains since May. With raging new COVID cases across the country, this bleak travel number might actually be too high to help control the virus spread.

U.S. Travel Tracker October 2020: Slow Climb Continues

U.S. Travel Tracker October 2020: Slow Climb Continues

November 2020

In October, 37.8% of Americans traveled, marking the smallest monthly increase since reaching the low point in April. Will the changing course of the pandemic, with a new President and possible vaccine, give the U.S. travel industry a much-needed boost in the coming months?

U.S. Travel Tracker September 2020: Onset of Fall Travel

U.S. Travel Tracker September 2020: Onset of Fall Travel

October 2020

Labor Day weekend didn’t provide a much-needed boost for the U.S travel sector. In September, 37% of Americans traveled, barely one percentage point higher than in August. The path of travel recovery ahead might be even rockier with summer vacation officially behind us.

U.S. Travel Tracker August 2020: Consumer Confidence Holding Strong

U.S. Travel Tracker August 2020: Consumer Confidence Holding Strong

September 2020

Summer was near the end and while still high, the number of new COVID cases declined substantially from the peak of July. Yet, the travel rate did not go up along this track. In August, 36% of Americans traveled, only one percentage point higher than in July.

U.S. Travel Tracker July 2020: Summer Vacation Main Driver Despite New Case Surge

U.S. Travel Tracker July 2020: Summer Vacation Main Driver Despite New Case Surge

August 2020

Despite rising new COVID cases, 35% of Americans traveled in July. But most are not taking their typical summer vacations.

WeChat Marketing Strategies for Global Travel Brands 2018

WeChat Marketing Strategies for Global Travel Brands 2018

January 2018

WeChat, China’s most popular app, has infiltrated the daily lives of its nearly one billion monthly active users. The popularity and penetration of the app in the country makes it an attractive platform for global travel brands looking to unlock the China market. Without a thoughtful WeChat strategy, however, this is easier said than done.