Skift Travel Health Index

The Skift Travel Health Index is the travel industry’s benchmark for measuring sector performance and recovery trends in real time.

Regularly updated metrics helps executives, policymakers, and analysts stay ahead of shifting demand, regional trends, and the factors shaping travel’s future.

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Originally launched in May 2020 as the Skift Recovery Index, it was rebranded in early 2022 to reflect a broader, long-term view of travel industry health.

This evolution includes more indicators, expanded data partnerships, and deeper insights beyond the impact of COVID-19.

By tracking airlines, hospitality, online travel, and traveler behavior, the Index provides a comprehensive, data-driven perspective on where the industry stands, and where it’s headed.

Skift Travel Health Index

Skift Travel Health Index: March 2022 Highlights

Poor travel performances in Russia and China, which did not come as a surprise, suppress an otherwise strong continuation of travel’s recovery in March 2022.
Skift Travel Health Index

Skift Travel Health Index: February 2022 Highlights

The travel industry registered one of its strongest months of recovery since the inception of our Index, with performance up across all sectors and almost all countries. The war in Ukraine, however, is casting a long shadow over travel's performance moving into March.
Skift Travel Health Index

Skift Travel Health Index: January 2022 Highlights

Our improved Travel Health Index shows that pricing rules across all travel sectors. Inflated rates pulled up overall performance, but Omicron impacted new bookings coming in during January.
Skift Travel Health Index

Skift Travel Health Index: December 2021 Highlights

As we close the books on 2021, the Skift Recovery Index stands at 64 points. This indicates that demand for travel, which we gather from a range of data indicators…
Skift Travel Health Index

Skift Travel Health Index: October 2021 Highlights

October saw the travel industry come another few points closer to recovery. The global index now stands at 64, which indicates that travel performance is 64% compared to October 2019. 
Skift Travel Health Index

Skift Travel Health Index: August 2021 Highlights

After the upward recovery trend came to a halt in July, August saw the overall recovery score decline by six points. A quick look at the country scores, however, shows…
Skift Travel Health Index

Skift Travel Health Index: July 2021 Highlights

As we are in the midst of the summer break, we provide a swift update of travel’s recovery this month. After the break we will start providing more in-depth analysis…