Skift Travel Health Index

2024 marked a year of normalization for global travel, with the focus shifting from recovering to pre-pandemic levels to achieving real growth beyond those. While challenges remain, the industry demonstrated resilience and is poised for continued growth in 2025.

If 2023 was the year of revenge travel, and 2024 of normalization, what will 2025 bring? Likely a slow and steady baseline of growth amid divergence, challenges, and change.

2024 has been a pivotal year for the global travel industry, with strong growth and evolving trends. The Travel Health Index indicates a 9% year-on-year increase in global travel performance as of November 2024.

The global Travel Health Index was 110 in October 2024, indicating 10% growth above 2023. The transportation sectors showed significant growth, with car rentals and aviation growing 27% and 19%, respectively.

The global travel industry continues to demonstrate growth in 2024, with the global index at 107 in September 2024 against a baseline of 100 in 2023. Solo travel has emerged as a prominent trend, particularly during shoulder seasons.

The global travel industry continues to thrive, with Asia Pacific and North America leading the charge this month. While potential recession concerns may impact the travel industry, the index shows growth compared to 2023.

The global Skift Travel Health Index, at 104 in July 2024, continues demonstrating stable growth levels for the travel industry, with Asia Pacific leading the charge.

Russia's tourism is rebounding, fueled by strategic marketing efforts and visa waivers, coupled with favorable weather, leading to a promising summer season.

The Skift Travel Health Index reached 103 in May 2024, reflecting a 3% year-over-year increase. This aligns with Skift Research's prediction of a transition from recovery to stable, moderate growth for the travel industry in 2024.

The spring travel surge and strong consumer sentiment towards travel boosted the Skift Travel Health Index to 108 in April 2024, offering a promising outlook for the travel industry. With summer travel on the horizon, the momentum of growth is expected to continue in the coming months.

The Travel Health Index in March 2024 shows an overall softening trend compared to the previous month, with the index dropping by 4 pp. However, some countries continue to showcase robust growth, with China, Japan, and Hong Kong at the forefront with double-digit growth levels.

The travel industry continues to demonstrate a positive momentum in February 2024, gaining 7% year-on-year. Asia Pacific continues to be the frontrunner but slightly reducing growth levels indicate a trend towards normalization.