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Hospitality

Expert appraisals of every aspect of the hotel industry, from tech stacks to guest experience to market sizing and beyond

Consumer Habits

U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

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Venture Capital

Venture Investment Trends and Startup Opportunities in Travel

Analyzing startups helps us understand what the future of travel holds. The latest generation of startups promises innovation across many facets of travel: hospitality, tours, airlines, business travel, and more.

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Skift Research Interviews: How Hotels Can Play a Role in Food Tourism

Hotels are often discounted as serious players in the food tourism space. The food and beverage executives from Marriott International and Jumeirah Group would beg to differ.

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Hospitality

A Deep Dive Into Hyatt 2019: Making Waves in Wellness and Hospitality

Hyatt may have previously been considered a sleepy hotel company, but we don’t think the company is going to be quiet anymore. Hyatt is making waves in positioning itself for the future by selling properties and shifting asset-light, by creating stronger partnerships with hotel owners, managers, and employees, and by driving stronger customer loyalty via enhanced wellness offerings.

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Marketing and Media

Marketing Operations in the Travel Industry Benchmarks: Hotels

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

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Destinations

The New Era of Food Tourism: Trends and Best Practices for Stakeholders

Food tourism is one trend that we don’t see ever going away, but it will never stop evolving. Destinations and other stakeholders need to understand what it means today in order to reap the benefits food tourists can bring.

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Destinations

Skift Global Travel Economy Outlook 2019

As we wrap up 2018, our latest Skift Research report dives into what went well this year and what we can expect heading into 2019. Looking ahead, we expect another strong year of economic growth, with a few different puts and takes, which should translate well for the travel industry.

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Hospitality

A Deep Dive Into AccorHotels 2018: Measuring Success From Asset-Light to Acquisitions

After selling a majority stake in its owned and leased hotel business, AccorHotels is now a lean, mean, acquisition machine. We break down what going asset-light means for AccorHotels and offer ways to measure the success of its M&A strategy, as the company continues on its journey to becoming an all-in-one travel experience platform.

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Marketing and Media

Digital Advertising Trends in Travel 2018

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.

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Technology

A Deep Dive Into Airbnb 2018: Tackling Roadblocks on the Runway

Airbnb continues to revolutionize the accommodation bookings industry while disrupting other sectors like tours and activities, restaurant reservations, and more. As the company heads towards a potential IPO, we tackle some of the key hurdles in its way including increasing regulation, impacts to housing markets, and its evolving role in both hospitality and distribution.

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Online Travel

The State of India Outbound Travel 2018

The India outbound travel market is poised to boom in a matter of years. The global travel industry needs to make itself aware of this market and why it matters now, so they’re not scrambling to catch up later.

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Hospitality

A Deep Dive Into Marriott 2018: Assessing the Power of an Integrated Company

Two years have passed since Marriott’s acquisition of Starwood, but the integration efforts continue on. The success of the Sheraton brand turnaround and the merging of the loyalty programs is critically important and could mean millions of incremental fee revenue for the combined company.

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