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Hospitality

The hotel industry is navigating a new era: where tech-driven efficiency meets evolving guest expectations.

Skift Research unpacks the strategies, innovations, and market forces redefining hospitality, from cloud-based tech stacks to revenue models built for flexibility.

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How are hotels balancing personalization with automation? What role does alternative lodging play in reshaping the competitive landscape? How do shifting traveler behaviors impact pricing, loyalty, and direct bookings?

Our research goes beyond headlines to deliver the data and analysis industry leaders need to adapt and grow.

With insights on market sizing, investment trends, and guest experience evolution, we help industry leaders stay ahead in a rapidly transforming industry.

Hospitality

Global Accommodation Sector Market Estimates 2025

The global accommodation market, valued at $1.2 trillion in 2024, is projected to reach $1.3 trillion by 2026. Driven by increasing travel demand, the Asia-Pacific region is forecasted to overtake Europe in accommodation revenues by 2026. Despite ongoing geopolitical and regulatory challenges, we anticipate continued moderate growth for the accommodation sector.
Saniya Zanpure | 3 weeks ago
Consumer Habits

A Deep Dive Into Luxury Hotels

Luxury travel is evolving to encompass multiple experiential aspects of travel. In order to best capitalize on high demand and supply gaps, luxury hotels can differentiate themselves by broadening their offerings and embracing lucrative emerging experiential trends.
Robin Gilbert-Jones | 2 months ago
Airlines

Skift Research Global Travel Outlook 2025

If 2023 was the year of revenge travel, and 2024 of normalization, what will 2025 bring? Likely a slow and steady baseline of growth amid divergence, challenges, and change.
Ashab Rizvi, Pranavi Agarwal, Robin Gilbert-Jones, Saniya Zanpure, Seth Borko, and Varsha Arora | 3 months ago
Distribution

Hotel Distribution Outlook 2024

By 2030, direct digital bookings will dominate hotel distribution, generating over $400 billion of hotel gross bookings — overtaking the online travel agencies which are expected to bring in a smaller $333 billion of hotel bookings.
Pranavi Agarwal | 4 months ago
Consumer Habits

Regenerative Tourism: Feedback Report

Regenerative tourism represents an opportunity for the industry to respond to clear market demand and develop new approaches to sustainability and innovative business models. But it suffers from a lack of defined methodologies and demonstrable impact.
Robin Gilbert-Jones | 6 months ago
Airlines

State of Travel 2024: Travel in 350 Charts

Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel question you may have.
Ashab Rizvi, Athira Thoppil, Pranavi Agarwal, Robin Gilbert-Jones, Saniya Zanpure, Seth Borko, and Varsha Arora | 7 months ago
Distribution

The Past, Present, and Future of Online Travel

The golden era of Booking and Expedia is facing challenges of slowing growth and increased competition, prompting a fierce battle for market share through innovation and expansion efforts amid a changing landscape.
Pranavi Agarwal | 1 year ago
Hospitality

Outbound Travel 2024: Asia's Big Year, Europe's Slowdown

Asia the new Europe in 2024? As the world gears up for another year of post-pandemic travel, the industry will see Asia take the center stage, driving growth in 2024 while Europe stabilizes at modest growth levels.
Saniya Zanpure | 1 year ago
Hospitality

Will Hotel Pricing Strength Continue into 2024?

Goodbye double-digit growth? Hotel prices soared post-pandemic, but with inflation cooling and travel normalizing, 2024 poses the question: can pricing strength hold? We think so: further demand recovery amidst continued supply constraints should see prices rise above inflation.
Pranavi Agarwal | 1 year ago