Consumer Habits

U.S. Travel Tracker: Q2 2023 Highlights

Consumer Habits

U.S. Travel Tracker: Q2 2023 Highlights

July 2023
Varsha Arora

Skift Take

Travel landscape undergoes reversal as solo trips decline, blended travel dips, urban travel rebounds, and work shifts to hybrid models, reflecting changing preferences.

Report Overview

In Q2 2023, there was a slight dip in travel in the U.S., with 55% of Americans reporting that they traveled, down 4 percentage points compared to Q1 2023. The decline in Q2 2023 travel was driven by a 2-percentage point decrease in international travel, while domestic travel increased by 2 percentage points.

The survey findings suggest a reversal of Covid-related changes in the travel landscape. Solo trips have decreased, and travel to urban centers has rebounded. There has been a shift towards hybrid work models, indicating a partial return to office-based arrangements. The preference for blended business trips has declined, aligning with the intention to reduce personal travel expenditures. These insights reflect a changing travel environment as individuals adapt to evolving work scenarios and adjust their travel preferences.

In Q2 2023, direct bookings showed a slight decline, following a similar pattern observed in Q1 2022 and Q2 2022, suggesting a potential seasonal trend in the travel market. Among third-party websites for hotels, Booking.com and Expedia are the top contenders. Booking.com surpassed Airbnb in rental bookings for Q2 2023. Our survey reveals a substantial increase in the usage of Booking.com in Q2 2023 compared to the same period in 2020-2022, however, caution is warranted in proclaiming it as the top choice solely based on this data.

Amidst a growing belief among Americans that the country's economic situation will deteriorate in the coming year, survey data indicates a cautious sentiment regarding personal financial stability. Inflationary pressures persist, reflected in higher day-to-day purchase and travel prices reported by respondents. Despite these challenges, the travel sector is projected to showcase resilience, with a minimal proportion of respondents reducing their travel spending.

What You'll Learn From This Report

  • U.S. Travel Highlights
  • Booking Trends
  • Customer Experience
  • In-Destination Trends
  • Consumer attitudes to prices, and the impact on travel plans
  • Use of sustainable options provided by travel suppliers
  • Consumer Sentiment and economic outlook