The Rise of Location Data in Travel
Skift Take
Location data represents an entirely new layer of digital information that travel marketers can utilize to understand potential customers and engage travelers with compelling stories about destinations. The opportunity to use location data is particularly compelling for tourism organizations, which have traditionally served as an intermediary between travelers and local businesses.
Report Overview
Location data is the engine that powers many of the digital recommendations travelers use to plan their trips, choose accommodations and select local businesses. Are destination marketers and tourism boards doing enough to take advantage?
