Marketing and Media

The Next Phase of Online Reputation Management for Travel Brands

Marketing and Media

The Next Phase of Online Reputation Management for Travel Brands

May 2014
24 min read
James O'Brien

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With travelers increasingly influenced by online reviews, hotels & destinations are expanding their attention to more sophisticated strategies surrounding management, response, and analysis of consumer feedback. Meanwhile, tech firms are providing fresh approaches to online reputation management that foreground data, curation, and the mobile review experience.

Report Overview

With travelers increasingly influenced by online reviews, hotels & destinations are expanding their attention to more sophisticated strategies surrounding management, response, and analysis of consumer feedback. Meanwhile, tech firms are providing fresh approaches to online reputation management that foreground data, curation, and the mobile review experience.