State of Tours and Activities Tech 2017
Skift Take
The tours and activities segment is a two-sided race, with the big online aggregators clamoring to bring both suppliers and travelers into the digital age. The category has a relatively short booking window compared to accommodations and flights, leaving little room to use the latest in digital marketing and retargeting tech. Average booking values are also significantly lower than other categories. Yet, despite the challenges, the opportunities remain significant; the category is very much the next (if not final) frontier in online travel.
Report Overview
The tours and activities segment is a two-sided race, with the big online aggregators clamoring to bring both suppliers and travelers into the digital age. The category has a relatively short booking window compared to accommodations and flights, leaving little room to use the latest in digital marketing and retargeting tech. Average booking values are also significantly lower than other categories. Yet, despite the challenges, the opportunities remain significant; the category is very much the next (if not final) frontier in online travel.
Featured Quote
"While there’s great optimism across the board about the potential growth of the tours and activities tech sector, things haven’t been so peachy for all the players involved."What You'll Learn From This Report
- Gain the lay of the land of the tours and activities segment, all in one neatly packaged report
- Understand where the big players are heading in their tours and activities strategies
- Learn what suppliers pay out in commissions to publish their content on different platforms
- Identify start-up investment trends, which companies are making progress and which have strugggled
