State of Travel 2024: Travel in 350 Charts

Report Overview

Welcome to Skift Research’s State of Travel 2024 report.

In many ways 2024 represents the start of a new era for the travel industry. We have broken through to a post-pandemic world where, for the first time in almost half a decade, there are no COVID tailwinds or headwinds to guide our industry.

The state of travel in 2024 is strong. Travel businesses are growing with healthy margins. But many questions hang over our industry. Could the global economy enter a recession? Where will Chinese travelers go next? What does the future hold for budget airlines? How will our industry adapt to a new generation of AI-powered tech tools? Understanding the challenges and opportunities facing travel today is critical.

The report draws on Skift Research’s own research and third-party data sources to analyze the industry’s current performance, and chart travel’s path forward, all backed by real-world data. We discuss the biggest consumer, business, and investment trends, so you can stress-test, and where needed alter, your strategies. Take this report as a starting point for discussions about how your company, association, or destination can benefit from these opportunities.

The first section of the report covers travel’s performance, as well as the wider economic landscape. The second section is all about trends. Finally, the third section provides sectoral coverage with quick overviews of every noteworthy travel sector.

Our State of Travel report is designed to be your reference handbook to navigating the complex world of travel in 2024. From consumer insights, to sector deep dives, and executive perspectives, we have put together 350+ insights with the hope to have a chart for almost any topic. We hope you enjoy the report.

This report is sponsored by Allianz Partners, Amperity & Koddi.

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What You'll Learn From This Report

• 350+ insights defining the state of travel in 2024

• Proprietary and third-party data highlighting travel industry performance

• Consumer insights, sector deep dives, and executive perspectives

• Regional overviews of travel and tourism performance, based on proprietary Skift Research data

• Discussions of the economic climate and major consumer, business, and investment trends, including the impact of AI, the return of business travel, luxury travel, sustainability, and operational constraints

• Data-driven insights on the current state of all travel sectors: airlines, hotels, short-term rentals, online travel, traditional travel agents, multi-day tour operators, tours and activities, cruise, and car rental