The State of Loyalty in Hospitality 2017
Skift Take
For today's hospitality brands, loyalty programs are as much about repeat customers as they are about controlling distribution costs. Often times that means strategy at the property level, rather then at the brand level.
Report Overview
For today's hospitality brands, loyalty programs are as much about repeat customers as they are about controlling distribution costs. Often times that means strategy at the property level, rather then at the brand level.
Featured Quote
“Thoughtful preparation for a guest’s visit is always important, but so often the insight and information on how to make a guest’s stay special is revealed more subtly, or conversationally, while they’re on property.” - Kathleen Reidenbach, Chief Commercial Officer, Kimpton Hotels & RestaurantsWhat You'll Learn From This Report
- The current landscape of loyalty programs in hospitality
- The importance of loyalty for branded and independent properties
- How loyalty is used to reign in distribution costs
- OTAs and loyalty program strategies
- How loyalty programs are moving beyond points
