Skift Travel Health Index: September 2025 Highlights
Skift Travel Health Index: September 2025 Highlights
Skift Take
Live Tourism and emerging markets are defining the next phase of global travel growth, requiring the industry to shift focus from traditional seasonality to high-value event cycles and dispersed travel models.
Report Overview
This report highlights the latest insights from the Skift Travel Health Index. The index covers travel’s performance since January 2020, up to and including September 2025.
The Skift Travel Health Index is a real-time measure of the performance of the travel industry at large, and the core verticals within it. The Index provides the travel industry with a powerful tool for strategic planning, which is of utmost importance as times remain uncertain.
Skift Research launched the Index in May 2020 as the Skift Recovery Index. At the start of 2022 we rebranded the Index as the Skift Travel Health Index, to reflect some far-ranging changes: the addition of many more indicators, additional data partners, and most importantly, our continued effort to track the industry health beyond the impact of the Covid-19 pandemic.
We are thankful for the continued support of our other data partners: Amadeus, Aviasales, Beyond, CarTrawler, Cloudbeds, Collinson, Criteo, Duetto, Hotelbeds, Key Data Dashboard, Lighthouse, Nium, OAG, Onyx CenterSource, Shiji Group, Skyscanner, Sojern, The Data Appeal Company, TravelgateX, and TrustYou. Their data allows us to provide you with a monthly assessment of travel’s performance.
