Skift Travel Health Index: August 2025 Highlights
Skift Travel Health Index: August 2025 Highlights
Skift Take
Global travel maintains resilience at 1% annual growth, but operators must abandon traditional seasonality models and leverage flexible pricing to capture demand that is now more evenly distributed throughout the year.
Report Overview
This report highlights the latest insights from the Skift Travel Health Index. The index covers travel’s performance since January 2020, up to and including August 2025.
The Skift Travel Health Index is a real-time measure of the performance of the travel industry at large, and the core verticals within it. The Index provides the travel industry with a powerful tool for strategic planning, which is of utmost importance as times remain uncertain.
Skift Research launched the Index in May 2020 as the Skift Recovery Index. At the start of 2022 we rebranded the Index as the Skift Travel Health Index, to reflect some far-ranging changes: the addition of many more indicators, additional data partners, and most importantly, our continued effort to track the industry health beyond the impact of the Covid-19 pandemic.
We are thankful for the continued support of our other data partners: Amadeus, Aviasales, Beyond, CarTrawler, Cloudbeds, Collinson, Criteo, Duetto, Hotelbeds, Key Data Dashboard, Lighthouse, Nium, OAG, Onyx CenterSource, Shiji Group, Skyscanner, Sojern, The Data Appeal Company, TravelgateX, and TrustYou. Their data allows us to provide you with a monthly assessment of travel’s performance.
